The urban man constantly challenges himself, in the manner and detail of his presentation: the need to reconcile with nature is also interpreted through his wardrobe. Growing environmental awareness is illustrated through the choice of specific colors characteristic of each season of the year: deep yellows and reds of fall foliage, musky greens and intense browns of the undergrowth, purples and blues of the ocean in winter. But this return to nature does not necessarily mean renouncing the modern: technology remains an essential element, especially when used in combination with expert tailoring.
Innovative techniques are crucial in renewing fabrics, transforming their characteristics and multiplying their uses. Thus knits can be thick yet light, velvets gain an unexpected versatility and cloth becomes waterproof. These are the foundations of the contemporary wardrobe, fitting for the man who is demanding in every aspect.