To boot, Armani.cn will include editorial content that will be renewed on a weekly basis – always with a new “cover story” – to keep visitors up to date with the world of Armani. The launch features the exclusive Emporio Armani Rihanna video, for the first time available to a Chinese audience.
This is the latest significant move by the Armani Group to strengthen and develop its presence on the Web and in China. It all began back in 1998 with the launch of the Giorgio Armani store in Beijing and ever since, a rapid succession of stores have followed, totaling at time of writing 199 stores just in Mainland China.
In 2010 the first Emporio Armani online flagship store was released for the Chinese market – being the first of its kind among western brands
– and now Armani will again be one of the first brands to offer the Chinese the remainder of the collections delivered directly to their desktops (or any other digital device).
In case you don’t recognize the guy on the cover – his name is Takeshi Kaneshiro and was coined as China’s answer to Johnny Depp by Time Magazine. He has appeared in international blockbusters such as ‘Red Cliff’, directed by John Woo and the critically acclaimed ‘House Of Flying Daggars’. But surely among those achievements, we mustn’t forget him being the spokesperson for Emporio Armani since 2008!