New Emporio Armani Campaign.

Get a preview look at Emporio Armani’s Spring/Summer 2012 advertising campaign…Before it hits print!

While we still may be indulging in holiday leftovers  — or, more probably, have just begun our mid-winter detox regime, Emporio Armani is already looking ahead to next season. The brand new, not-yet-in print ad campaign has just been completed and we wanted to give you a preview glimpse of the moods, looks, models and clothes that Emporio Armani is proposing for spring and summer.

Shot in Hong Kong under the creative direction of Giorgio Armani himself, photographer Alasdair McLellan has captured the elegance and romance of the city, as well as its urban sophistication and the unique cultural mix of Eastern and Western influences that was also reflected in the casting of this campaign’s models: Irina Kulikova, Kendra Spears, Tao Okamoto, Wang Xiao and Florian Van Bael.

What do you think of Emporio Armani’s voyage to the Far East? Don’t the pictures make you want to slip into a white dress or linen jacket and take off for somewhere exotic? The campaign will make its debut in the world’s most prestigious fashion and lifestyle magazines starting from February.