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Experience Giorgio Armani
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  -   March 18, 2013

EAU DE NUIT

A new expression of the Armani spirit, Eau de Nuit embodies all of its fundamental elements: the simplicity of the design, the fluidity of the silhouette, that unique equation between architecture and nonchalance. In a black glass bottle, Eau de Nuit is both Eau pour Homme’s twin, and its opposite: dark and profound where its counterpart is luminous.

Inspired by the fleeting beauty of the moment when daylight turns to darkness, Eau de Nuit has been designed to be an olfactory representation of this short-lived transformation. The intensity of bergamot and pink pepper, softened with cardamom, evokes the gentleness of the day’s last rays on the skin. Soon, the rich accord of nutmeg and the powdery tones of iris emerge: the final glow of the sun shimmers on the already black surface of the water. Finally, the enveloping mystery of the night is reflected in the warm swirls of amber and tonka bean.

Captured by the lens of famous photographic duo Inez & Vinoodh, Eau de Nuit embodies a new facet of masculinity.

 

 

 

Between shadow and light, the use of classic black and white celebrates the unique ties established between photographer Francesco Carrozzini and violinist Charlie Siem.

An English artist and an Italian visionary: two highly contrasting ways of cultivating excellence and the art of surpassing oneself.

The stars of the campaign are the hands of the two young men, which become the champions of this mindset, capturing a value cherished by Giorgio Armani: that of a man fulfilled and self-assured, for whom each day is a new journey, a fresh invitation to express every dimension of his identity, know-how and inventiveness.

Eau de Nuit becomes the symbol of savoir-faire and mastery of one’s art. Where man is given his greatest opportunity and his greatest freedom.

 

Eau de Nuit is the essence of elegance, evoking the magic moment when dusk blends into night.”   Giorgio Armani

 

 

 

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