FALL WINTER 2013-14 MEN’S PROJECT

A strong and precise image. No flirtatiou s provocation s that often amount to little more than sly trickery. Clean and essential styling that portra ys a virile man, defined by outerwear with a broad silhouette and trousers with a clean cut.
Surfaces are opaque and warm , and underline the preciousness of the Collection. Research into craftsmanship is key, and is evident in the fabric treatment s and tailorin g of the pieces.

It is this quality of craftsmanship that brings together the apparently contrasting aesthetics of sport swear and classic menswear. Thus, neoprene envelops precious material s such as velvet and suede – a contemporary combination that makes one re-think definitions of techno and sartorial .

Sport swear enters a new phase without renouncing to high-performance technical fabrics and treatments; luxury is expressed through the focus on precious fabrics and the practicality of the clothing.

Leat her is treate d using traditional methods practiced at great italian tannerie s where hand dyeing is done with sponges and brushes.

The refined knitwear is lightweight. There are complex pieces create d by the interwea ving of cashmere and mohair in a sensual geometrical game
Of colours. The colour palette is drawn from the esta blished Armani code, and is composed of tried and trusted hues, such as warm greys and shades of Brown (including cocoa and colours referencing precious woods), which fuse with intense tones such as wenge, before passing to absolute black.

Ruby red is a key colour for this season. Aristocratic and precious, it runs through the collection following an elegant narrati ve pat h, stan ding out in the male war drobe and reaching the pinnacle of an original, rich and magical chromatic pyramid.