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  -   February 14, 2012

Store Launch in Berlin

Join us in celebrating the opening of our very first Giorgio Armani store in the heart of Berlin, Germany’s cultural capital!

 

Elegantly located on the famous Kurfürstendamm, at the corner of Wielandstrasse, the boutique covers over 370 square meters on one floor and is the first European Giorgio Armani store to reflect the style of the Giorgio Armani boutique in the Roppongi Hills area of Tokyo. Materials used throughout include black granite for the floors and marmorino plaster for the walls, finished in a silver colour to match the ceilings. The tables are in teak with black glass tops and there are bamboo details in mirror-effect steel that has been finished with a satin texture to suggest the ribbing of natural bamboo. The accessories area is characterised by transparent shelves that create the impression that the goods displayed are floating. Overall, the space looks like a shiny modern bamboo jungle.

 

The store offers the complete Giorgio Armani lifestyle collection for men and women, including formal and casual wear, leather accessories, eyewear, fragrances and jewellery, and also features a corner dedicated to the Giorgio Armani Made to Measure service.

 

The Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world today, with over 5,300 direct employees and 12 factories. It designs, manufactures, distributes and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewellery, fragrances and cosmetics, and home furnishings, under a range of brand names: Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior and Armani/Casa. The exclusive distribution network of the group comprises 650 stores worldwide (directly owned and freestanding third-party-run stores): 87 Giorgio Armani boutiques, 2 Giorgio Armani Accessori boutiques, 196 Emporio Armani stores, 33 Armani Collezioni stores, 202 A/X Armani Exchange stores, 21 AJ | Armani Jeans stores, 12 Armani Junior stores and 29 Armani/Casa stores, in 46 countries.

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